Business Model

"Customer groups represent separate segments if: • Their needs require and justify a distinct offer • They are reached through different Distribution Channels • They require different types of relationships • They have substantially different profitabilities • They are willing to pay for different aspects of the offer" -Osterwalder.

• Members + Potential Members
  • Students
  • Unemployed
  • Early Professionals
  • Transitioning Professionals
  • Mid-Career
  • Senior level
  • Retired?

Speakers

Sponsors

Hosts

Volunteers

"Seeks to solve user problems and satisfy user needs with value propositions" - Osterwalder.

• Free mailing list of 822 - of interest to potential sponsors, venues, speakers, partners

• Membership - annual membership, with $10 tickets (half-priced) for a year

• Events - networking, presentation, food, sometimes alcohol,

• Speakers - exposure, chance to hone speaking skills, photography, videography, giving back to the community

• Sponsors - flyers, job listings, Slack channel, logo on website, logo and mention on email promotions, recruitment

"Value propositions are delivered to [users] through communication, distribution, and sales Channels."

Email, Website, social media, members' personal social media, word of mouth, guest tickets to events, cross-promotion with other groups

For others users: emails from officers, conversations with volunteers or potential speakers

Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with user routines?

"[User] relationships are established and maintained with each [user] segment"

What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How costly are they? How are they integrated with the rest of our business model?

Annual members pay $15 for a year of event tickets at $10. They also receive about a week of members-only registration for events, before they are open to the general public.

As of Monday, April 30, 2018,

We have 367 that pay $15 a year for their membership. 367x15=$5,505/year

"Key resources are the assets required to offer and deliver the previously described elements."

• Knowledge base
• Volunteers
• Leadership
• Financial - bank account funds

Actions performed using the key resources (assets) that deliver value?

Event planning

Events

"Some activities are outsourced and some resources are acquired outside the enterprise."

UXPA International?

IxDA NYC

"Business model elements result in the cost structure."

• Catering
• Accessibility
• A/V and equipment rental fees
• Office supplies
• Tools - website, project management